Trademark Monitoring Services

Helping Clients Nationwide Protect Their Brands

To maintain your competitive edge in the marketplace and safeguard your brand's reputation, you often must do more than register a trademark. You need to monitor for potential infringements and take action when necessary. But isn't doing this costly and time-consuming? Not at SharkMark. We provide services with DIY-ers in mind, offering tools that simplify monitoring intellectual property and identifying unauthorized uses. 

To partner with us, call (463) 223-9869 or submit our online contact form. We welcome the opportunity to assist clients throughout the US.

Defining Trademark Monitoring

Trademark monitoring is the proactive process of searching for unauthorized uses of a registered trademark. Its purpose is to prevent others from using a name, logo, slogan, or other intellectual property in a way that could impact a brand's position in the market or customer trust. 

What Does It Involve? 

It involves combing through various sources to identify unauthorized trademark uses. These can include looking at social media accounts, websites, domain names, product packaging and labeling, and more. Monitoring may also include tracking trademark applications and registrations to identify potential conflicts. 

The Things Trademark Monitoring Can Identify

Trademark monitoring can uncover numerous infringement issues that might otherwise go unnoticed. These include, but are not limited to, the following: 

• Identical or similar trademarks 
• Duplicated logos, slogans, or brand names
• Unauthorized use of a trademark in advertising 
• Domain name squatting 
• Misuse of a registered trademark by another party 

What Counts as a Trademark Infringement?

A key part of monitoring for trademark infringements is knowing what counts and what does not. According to the United States Trademark and Patent Office (USTPO), an infringement is the "unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services."

At times, infringement is cut and dry. Other times, it can be harder to spot. As the USPTO's definition suggests, the key thing to consider is whether a potential infringement would mislead consumers.